Suez Canal Bank has announced a vacancy for a Marketing Insights & Analytics Specialist (AI-Native) in its marketing department. The role involves analyzing marketing data, measuring the performance of advertising campaigns and drawing insights and recommendations that support decision-making and the development of marketing strategies, while using artificial intelligence tools for data analysis, reporting and improving performance efficiency.

Duties and Responsibilities

  • Design and prepare marketing performance reports and interactive dashboards, and track campaign key performance indicators, conversion rates, return on investment (ROI) and product penetration across customer segments.

  • Turn customer, campaign and transaction data into clear, actionable insights, and provide performance-improvement recommendations to the brand and product teams.

  • Monitor and analyze the performance of products and marketing campaigns across all platforms, and identify key opportunities, threats and trends.

  • Support hyper-personalization initiatives for marketing offers by analyzing customer segments and behavior patterns, helping to identify target groups and set appropriate offer strategies.

  • Build and develop marketing attribution models and measure ROI for integrated campaigns across channels, including strategy development, creative performance measurement and media spend efficiency.

  • Conduct competitor analysis by tracking competitors' campaigns, pricing and market positioning strategies across channels, and prepare brief market and competitive intelligence reports.

  • Work with the brand, product and digital marketing teams to define the right metrics and reporting frequency for each marketing initiative.

  • Use AI-powered analytics tools, including automatic data summarization, anomaly detection, natural-language dashboard queries and reporting assistance.

  • Help set and document Suez Canal Bank's data and reporting standards alongside the development of the marketing technology stack, ensuring compliance with Central Bank of Egypt (CBE) requirements and prioritizing the processing of customer data within the bank's on-premises systems.

  • Keep up with the latest AI and analytics tools, evaluate new platforms and determine how far they improve reporting speed, accuracy and analytical depth.

  • Support the CMO office's early AI-agent initiatives, such as a marketing campaign conversion analyst, a competitive intelligence monitoring system and an OKR (objectives and key results) reporting assistant, as analytics use cases evolve.

Required Qualifications and Experience

  • Bachelor's degree in marketing, business administration, statistics, economics or a related quantitative field.

  • 2 to 4 years of experience in marketing analytics, marketing insights, business intelligence or a related analytical field, preferably in banking, financial services or another regulated sector.

  • Strong knowledge of marketing analytics, including customer segmentation, campaign attribution, ROI measurement and KPI and dashboard design.

  • Proficiency in data analysis and reporting platforms such as Power BI, Tableau, Google Analytics or similar, with the ability to build and update dashboards independently.

  • Proficiency in Excel, including pivot tables, advanced formulas and data modeling.

  • Knowledge of SQL or similar query languages is a plus.

  • Strong analytical and problem-solving skills, with the ability to turn complex data into clear findings that support decision-making.

  • Excellent presentation and report-writing skills, with experience presenting analysis and findings to senior management.

  • Fluent communication in Arabic and English.

  • Experience working with marketing, product and digital channel teams, and collaborating across departments.

  • Ability to work in a fast-changing environment where tools and processes evolve constantly, while observing CBE compliance requirements and restrictions on storing and processing data within on-premises systems in the regulated banking sector.

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