Suez Canal Bank has announced a vacancy for a Marketing Communication Specialist (Marketing Communication Specialist – AI-Native). The role targets candidates with experience in marketing, marketing communications and brand management who are skilled in using artificial intelligence tools to develop marketing campaigns, analyze data and measure performance, helping strengthen the bank's brand and achieve its marketing and commercial goals.

Duties and responsibilities

The role's main responsibilities include:

  • Contributing to the development of the bank's brand strategy and implementing the related plans.

  • Maintaining the brand's identity, positioning and voice, and ensuring consistency across all communication channels.

  • Managing marketing communications, brand initiatives and banking product launches to meet set objectives.

  • Tracking and analyzing product performance across platforms, and preparing reports covering opportunities, challenges and recommendations.

  • Taking part in planning new product launches and carrying out the related marketing initiatives.

  • Implementing product and brand plans, reviewing them and evaluating their results in line with the overall marketing strategy.

  • Organizing marketing events and activities to boost customer engagement and product visibility, and evaluating campaign effectiveness.

  • Monitoring competitor activity, analyzing market moves and preparing market intelligence reports with the help of AI tools.

  • Contributing to the planning and execution of integrated marketing campaigns across channels, including strategy development, creative, media planning and media buying.

  • Analyzing campaign performance, customer behavior and market trends, and identifying opportunities to improve results.

  • Preparing reports and dashboards to measure key performance indicators (KPIs), return on investment (ROI) and the commercial impact of campaigns.

  • Using AI tools to generate ideas and content, prepare campaign briefs, test creative versions and automate workflows.

  • Keeping up with the latest AI technologies and digital marketing trends, and evaluating new tools that could make marketing work more efficient.

  • Working with marketing leaders to develop uses of AI in campaign analysis, content support and competitor monitoring.

Application requirements

Suez Canal Bank has set out the qualifications and experience required for the role, including:

  • A bachelor's degree in marketing or a related field.

  • Between 2 and 4 years of experience in marketing, marketing communications, brand management or advertising.

  • Familiarity with the fundamentals of brand management and integrated marketing communications.

  • Strong project management, organizational, analytical and problem-solving skills.

  • Experience in planning, executing and evaluating marketing campaigns.

  • Excellent communication and stakeholder management skills in both Arabic and English.

  • The ability to manage multiple projects and work in a fast-changing environment.

  • Skills in preparing presentations and reports and in working with different teams and external agencies.

  • Familiarity with marketing analytics, customer insights, campaign performance measurement and ROI.

  • Knowledge of analytics and reporting platforms such as Google Analytics, Power BI and Tableau is a plus.

  • Proficiency in Microsoft Office applications, with preference for those experienced in their built-in AI features.

AI requirements

The bank places emphasis on candidates having hands-on experience using AI tools in their daily work. Requirements include:

  • Regular, practical use of tools such as ChatGPT, Claude, Gemini and Copilot for content creation, developing marketing ideas, analysis and summarization, and readiness to show examples during the interview.

  • Familiarity with prompt engineering to write precise instructions that help produce usable content and results.

  • Experience using AI-powered tools to analyze marketing data, prepare reports and automate tasks.

  • The ability to adapt to a marketing environment built on new technologies and tools, while observing the banking sector's compliance and privacy requirements.

  • Willingness to help develop AI applications that support campaign analysis, content production and competitor monitoring.

For more details and to apply for the job, click here