Amr El Shafei, CEO and Managing Director of Emirates NBD Egypt, took part in a panel discussion titled "Beyond the Logo" on the third day of the El Gouna Film Festival.

During the session, El Shafei discussed the stories and values behind the brand, and the ideas and meanings its identity expresses beyond the logo the public sees.

The session was part of the festival's third-day programme, which featured a range of experiences and discussions on topics bringing together brands, image-making and audience engagement.

El Shafei's participation is part of Emirates NBD Egypt's presence at the El Gouna Film Festival, and the bank invited its audience to follow more of its activities during the festival.