QNB Group has won a silver award at the Transform Awards Middle East & Africa, which recognise excellence in brand development and rebranding across the region, in recognition of its first sonic identity, "The Sage".

The award recognises the excellence of the Group's sonic identity, which reflects its commitment to innovation, inspiration and boundary-crossing thinking, and strengthens the QNB brand's position as a trusted financial partner.

"The Sage" embodies the Group's drive to express its personality and values through a distinctive sound experience, adding a new dimension to its corporate identity and supporting engagement with its audiences.

A sonic identity is one of the building blocks of a brand, giving organisations an audible character that boosts recognition and complements their visual identity and communication messages, helping to deliver a more cohesive experience for audiences.

QNB Group's silver award confirms recognition of its excellence in this field and of the role "The Sage" plays in expressing its vision and cementing the presence of its brand.