As part of its drive to develop its banking products and diversify the portfolio of cards and services it offers customers, the Agricultural Bank of Egypt (ABE) is launching the Visa Platinum debit card in cooperation with Visa, the global leader in electronic payments. The card targets new customer segments, especially the upper segment.

The card is part of the bank's strategy to develop its product portfolio and offer services that meet the needs and aspirations of this customer segment, drawing on the global expertise and solutions provided by Visa.

Commenting on the launch, Mohamed Souissi, head of the retail banking and digital services group at the Agricultural Bank of Egypt, said: "At the Agricultural Bank of Egypt, we believe in the importance of developing banking products and offering solutions that keep pace with customers' changing needs. The launch of the Visa Platinum debit card is part of our strategy to diversify our product portfolio, reach new customer segments and provide a banking experience that matches their aspirations, through strong partnerships with global companies such as Visa."

For her part, Malak El Baba, Vice President and General Manager of Visa in Egypt, Libya and Sudan, said: "Our partnership with the Agricultural Bank of Egypt reflects our commitment to providing secure, innovative payment solutions that meet customers' needs and support the development of the digital payments ecosystem in Egypt, while offering a global payment experience, benefits and added value to Visa Platinum cardholders in Egypt and abroad."

The Agricultural Bank of Egypt issues the Visa Platinum debit card as part of its product portfolio, while Visa acts as the global technology partner providing the card's digital payment solutions.

The Agricultural Bank of Egypt is one of the oldest specialised banks in Egypt and the Middle East, playing a pivotal role in supporting and financing the agricultural and rural sectors, contributing to economic development and food security. Founded in 1930, the bank now operates as a joint-stock company wholly owned by the state. It aims to provide integrated financing solutions for a range of agricultural and development activities, as well as supplying production inputs, backed by a wide network of more than 1,100 branches and modern storage infrastructure covering all parts of the country, supporting its role as a leading development bank in Egypt.