Bank ABC set up a marketing booth at the Faculty of Commerce at Ain Shams University as part of activating the memorandum of understanding signed between the bank and the university to cooperate on financial inclusion, helping spread awareness of banking services among young people and achieve the goals of Egypt Vision 2030.

The bank's financial inclusion team welcomed students wishing to open bank accounts, introduced them to the bank's products and available services, answered their questions and helped them explore banking options that meet their needs.

The booth offered an opportunity for direct contact between the bank's representatives and students, providing information on opening accounts and using banking services, helping simplify financial concepts and encouraging young people to engage with the banking sector.

The initiative is part of the cooperation between Bank ABC and Ain Shams University to strengthen financial literacy within the university community and expand students' use of banking services by providing information and answering their questions directly.

The cooperation highlights the importance of partnerships between banks and universities in supporting financial inclusion and giving young people the chance to build knowledge that helps them manage their financial needs and make more informed decisions, in line with the Sustainable Development Goals and Egypt Vision 2030.