Emirates NBD, a leading banking group in the Middle East, North Africa, Türkiye and South Asia, has signed a strategic partnership agreement with H&H Development, one of Dubai's leading real estate and integrated project developers, to provide integrated home finance solutions for its off-plan residential projects in Dubai.

The partnership offers an integrated experience for eligible buyers and investors in H&H's premium projects. The programme is being piloted at Eden House The Park, with plans to add more projects soon. By offering tailored mortgage options, the bank provides competitive rates and a smooth approval process.

The partnership enhances the home-buying experience by offering dedicated mortgage solutions to eligible buyers once they have paid 50% of the property's value, giving them greater financial flexibility until handover. Customers will benefit from financing provided by one of the UAE's leading and most trusted financial institutions, ensuring regulatory transparency, continuity of service and long-term support.

The partnership supports Emirates NBD's ongoing commitment to improving quality of life in Dubai by strengthening the real estate ecosystem and contributing to the goals of Dubai Vision 2030, which aims to transform the emirate through sustainable urban development, world-class residential communities and greater foreign and domestic investment. The initiative also reflects the bank's firm confidence in Dubai's property market and its drive for responsible asset growth, allowing it to expand its secured lending portfolio prudently while maintaining rigorous risk management.

Yousef Saeed Mohammed, Head of Priority and Personal Banking and Retail Banking Sales at Emirates NBD Group, said:

"We are pleased to partner with H&H to simplify the off-plan home-buying experience in Dubai by bringing together premium real estate and innovative financial services. This collaboration helps customers make informed decisions about investing in and owning homes with greater confidence and security. The initiative reinforces our ambition to shape the future of banking in the region and underlines our long-term commitment to supporting the strong growth momentum in the UAE."

Shehab Lotfy, Chairman of H&H, said:

"This partnership reflects our shared commitment to strengthening Dubai's position as one of the world's most attractive destinations for home ownership. At H&H, our focus has always been on delivering lasting value, not only in the quality and distinctive character of our projects, but also in the experience we offer our customers at every stage. Partnering with Emirates NBD allows us to enhance that experience by giving buyers greater clarity, transparency and financial flexibility, while strengthening trust and credibility in our offering. We look forward to building on this partnership and continuing to contribute to the evolution of Dubai's residential landscape."