Its role is broader than just the form of advertising; the required Sharia-compliant governance is linked to the product, contracts, procedures, implementation, and review.
For the consumer, if you have a fundamental question about the structure of an Islamic product, ask for the specific structure, contract, and official documents, rather than relying solely on the word "Islamic" in the advertisement.
The figures, fees and limits in this answer vary by bank and change over time — confirm them with your bank or the official source before acting.