PayPal has launched a new installment service called PayPal Pay in 4 in the Canadian market. The service falls under the Buy Now, Pay Later BNPL model, allowing consumers to split their purchases into four equal payments over six weeks with no interest or fees. The launch comes at a strategic time, coinciding with the holiday shopping season and major discount events such as Black Friday, Cyber Monday, and Boxing Day, which enhances payment flexibility for consumers and makes online shopping more convenient.
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